About ANTIBrand

ANTIBrand is for people who would rather be setting trends, not following them. It's designed in the UK by a real human, exclusively for ANTIBrand, using artwork by real human artists (who actually get paid!).

It’s a clothing label built around bold graphics, quirky ideas, and statement designs for anyone who prefers expressing themselves to blending in. From colourful prints to dark humour and unexpected details, ANTIBrand pieces are designed to stand out rather than fit neatly into a category.

The idea is simple: wear what you like.

Fashion doesn’t have to follow rules, and style doesn’t have to fit into one aesthetic. Whether you lean alternative, punk, goth, quirky, colourful, or somewhere in between, ANTIBrand is about wearing something that feels like you.

Our collections focus on expressive designs across everyday clothing, activewear, loungewear, footwear, and more. Many of the designs feature bold artwork and graphic prints that turn simple pieces into something a little more interesting.

ANTIBrand was created by the team behind Kate’s Clothing, a long-established alternative fashion store that has been serving the alt community for many years. After working with countless alternative brands, we wanted to create something of our own, a label that could experiment with ideas, graphics, humour, and style without being boxed into one scene. What started as sub-brand of Kate's Clothing has now grown well beyond it's original form and now has a space of it's own.

The result is ANTIBrand.

Clothing that doesn’t follow trends.
Clothing that doesn’t try to fit in.
Clothing that’s simply made to be worn your way.

ANTIbrand is UK registered trade mark and an exclusive label owned and operated by Kate's Clothing Ltd (Company No: 05618350).