What is ANTIBrand Alternative Activewear?
ANTIBrand's alternative activewear collection is gothic and alternative gym wear built for people who refuse to dress like everyone else - even at the gym. This is alt sportswear with a genuine artistic identity: bold graphic prints, high-waist leggings, strappy crop tops, cycling shorts with pockets, and grunge gym sets that are as expressive as they are functional. If you've been searching for alternative fitness clothing, alt gymwear, or gothic activewear that goes beyond novelty prints and actually looks good in motion, this is the collection.
Wearable Art, Not Fast Fashion
Every design in this collection starts with original artwork. ANTIBrand was built on the principle of commissioning real human artists and putting their work out into the world as it is - no sanding off the edges, no watering down for mass appeal. The artwork you wear is the artwork as the artist intended it. That's a different proposition to what you'll find in most alternative sportswear ranges, where graphic prints are often stock images or generic skulls reworked to the point of anonymity.
The Shedding Skin Collection
A significant portion of the activewear here comes from ANTIBrand's Shedding Skin collection - a family of prints born from a genuinely unusual creative process. Founder Kate photographed and worked from actual shed snake skin, sent to her by a friend who keeps snakes, layering, editing and transforming the organic texture into a series of distinct prints, each with its own character and colour palette. The result is graphic activewear that looks like nothing else on the market.
The Shedding Skin prints represented in the activewear collection include:
- Basilisk Skin - sharp red, white and black with fierce gothic contrast. Available as gym leggings, a gym crop top, cycling shorts, and activewear shorts.
- Dragon Skin - enchanted greens with a magical, ethereal quality. Available as leggings.
- Wyvern Skin - deep burgundy with a molten, fantasy atmosphere. Available as leggings.
- Hydra Skin - an otherworldly metallic purple tone. Available as a crop top and leggings.
- Monster Skin - neon green and purple chaos. Available as a sports top, cycling shorts with pockets, and activewear shorts.
DevilBoy x ANTIBrand
Also featured in this collection is original artwork from DevilBoy, one of ANTIBrand's founding artists. DevilBoy's style is instinctive and raw - lines that twist, compositions that feel like they've been pulled straight from his head at the exact moment they needed to exist. His Crooked Forest design appears as high-waist leggings, available with or without pockets, and brings a darker, more illustrative energy to the collection.
The Rest of the Collection
Beyond the Shedding Skin and DevilBoy pieces, the collection includes gothic and alternative crop tops with motifs including tumbling skulls, spider webs, triple moon goddess imagery, and Kate's heart painting - as well as high-waist super stretch leggings in bat prints, duality stripe designs, and leopard-effect gothic colourways. Prices run from £17.99 for crop tops to £26.99 for leggings and shorts, making this one of the more accessible entry points into wearable alternative art.
Pockets
Several pieces in this collection include pockets, including the Monster Skin cycling shorts and the Crooked Forest leggings with pockets variant. Because activewear without pockets is a design failure and we think you deserve better.
Free Size Exchanges
Free size exchanges are available on all orders, so if you're unsure on sizing there's no risk in trying.
